Even in the social networking space, Rediff would have to deal with the likes of Orkut & Facebook, who have already gained popularity amongst millions of users worldwide. Considering the penetration these websites have already achieved, iShare can definitely be termed as a late entrant. However Manish Agarwal, VP, Marketing, Rediff .com remains optimistic when he says, “We are a bit different & in cities like Delhi are always keen to explore newer technologies.”

In terms of business model, however, iShare has nothing unique to offer. Balakrishnan says, “We are looking for revenues from advertising & we are already in talks with a lot of companies for placing advertisements.” Overall, this jammed move from Rediff will require tremendous investment & technical expertise to overcome initial jitters.

B&E,4ps & IIPM Publication

For complete IIPM article click here

Source:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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