The year was 1929. The man was called Edward L. Bernay, considered by many as the father of public relations. The Easter parade was about to be staged on Fifth Avenue. This was also the era when women did not smoke much in public. Before the parade, Bernay alerted the newspaper that women would be smoking in public to promote ‘equality of sexes”. Suddenly, everyone was excited & wanted to cover the event. What Bernay told no one was the simple fact that he had been paid for this effort by American Tobacco, the maker of Lucky Strike in their effort to encourage women to smoke. It was one of the most famous marketing moments of its time.

Recently Dell’s marketing representatives met Oprah and showcased their products on her show. Its Pocket DJ and 30 inch LCD TV featured on Oprah’s Favourite Things 2004 shopping list. About 70% of Dell’s plasma sets were sold in weeks after the list appeared on Oprah’s show.

Twenty years ago, probably women were just considered as “addons” by marketers, with no major decision making roles. A recent survey in America revealed that women now account for $55 billion of $96 billion consumer electronic market (in 2003). With more and more women joining the workforce their purchasing power and decision making power both are increasing. What’s interesting is 25% of these women make more money than their husbands or boyfriends. So marketers are now being forced to give them a long hard second look and formulate plans and strategies to rapture this fast growing market.

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Source:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM | Arindam Chaudhuri | 4Ps Business & Marketing | Business & Economy | Kkoooljobs | Planman Media | Planman Consulting | Planman Marcom | Planman Technologies | Planman Financial | Planman Motion Pictures | GIDF | The Daily Indian | IIPM Think Tank | The Sunday Indian

Monisha SHAH ... with her absolute need to do everything the right way, is surely making a difference

Monisha Shah is the 38 year old Director of Emerging Markets for BBC Worldwide. The lady idolises the common man in the dirty clothes. She says, “Education, work experience, high-powered jobs can never replace lessons that life teaches us. The more I travel and the more people I meet, the more aware I am that I have a lot to learn from the everyday person on the street.” Being a part of BBC Worldwide’s Global TV Sales team, Shah is responsible for sales in the Indian sub-continent, Africa, Middle East, CIS, Russia and Eastern Europe. She is credited with the first local productions in local languages (India and Africa), the first co-productions in Russia, and planning and implementing strategies for the growth of DVD business in the Middle East.

So in an arena dominated by the opposite sex, how challenging has it been for her? Her response: “The media industry internationally, is better balanced in terms of equal opportunities for both men and women. BBC specifically is a wonderful showcase for how to attract and motivate men and women equally in the workplace. I have to admit that I have personally woman in the media, and have had many opportunities to work with strong, inspiring personalities throughout my work life.” She lives her life on her own terms and makes her every single move count. For sure, a most charming lady, who’s globe-trotting her way to glory!

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B&E,4ps & IIPM Publication

For complete IIPM article click here
Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM | Arindam Chaudhuri | 4Ps Business & Marketing | Business & Economy | Kkoooljobs | Planman Media | Planman Consulting | Planman Marcom | Planman Technologies | Planman Financial | Planman Motion Pictures | GIDF | The Daily Indian | IIPM Think Tank | The Sunday Indian